Creo Advisory, LLC

"CRAY-oh", Latin for to create

Creo Advisory, LLC (pronounced cray-oh) is the business name for technology advisory services provided by Brian Dailey. That's me. There's no royal "we" here, so let's dispense with the formalities and move to the first person!


What I Do

Who I Work With

Generally speaking, I tend to work with smaller, early stage startups (from pre-seed to Seed C; generally under 100 employees) in the healthcare technology vertical. Generally, these are software-as-a-service type companies or are actively transitioning from tech-enabled services to a product-first mentality.

I work with the leadership team (often directly with a CEO) to develop a technical strategy that aligns with the business strategy. This often leads to an iterative process where technical strategy informs the business strategy and vice versa.

In some cases, I help the company build out an engineering team (which could be outsourced or in-house) and move from a fractional CTO role to more of an advisory role.

My Background

I got started programming in the mid 90’s. Before graduating high school I started my first job as a programmer writing Java servlets for an electronic medical records company. I was immediately hooked on building products that were viable (they solved a problem) and valuable (someone was willing to pay for it). After graduating college with a Business degree, I struck out on my own as a contractor and consultant. I did a wide variety of work for companies all over the country but really found my groove getting involved in startups and early-stage companies in New York.

In 2009, I found myself in Nashville and in 2011 I co-founded Stratasan with Jason Moore. We grew the company to ~100 employees with an average annual revenue growth rate of 30%. My job shifted from solo engineer to engineering lead to engineering manager and finally manager of managers. We were acquired by Syntellis Performance Solutions in 2022. Syntellis was subsequently acquired by Strata in 2023 for ~$1.3B.

As of 2023, I leverage the wide array of experience I have in the startup and engineering world to provide technical advice to other startups and early-stage companies.

Why me?

There are plenty of smart technologists out there that could help you with this project. So why choose to work with me?

Get in touch?

If you think I could help your company, email me directly at brian@(this domain) or you can find me on LinkedIn.